Marketing is one of the biggest parts to a successful show. How you market and where you market your show/event can make or break the show and result in your bottom line.
Infinity West provides a Public Relations team to market the artist they represent and actively seek new opportunities for the artist to perform.
Advertising the artist and show is a big part in building the bridge of relationships with the venues, promoters and artist.
Collectively, Infinity West possess over fifty years of advertising and marketing experience in the music industry. This experience is what sets us apart from other agencies.
PARKS AUDIO
As a leading provider of sound systems engineering, A/V and production needs, MDP takes pride in offering the best with specific and unique qualities from experience that can assure you the maximum potential performance. We are dedicated to serving the needs of our customers each and every day. Malcolm Parks has been in the music industry since 1980 starting on the local scene working with a variety of artist and events implementing sounds skills and providing production equipment. While obtaining experiences in the many applications of the work environment - skills and practices have created such a library of knowledge and troubleshooting skills that has secured the confidence needed for clients when securing a sound decision.
LIGHTING DIRECTORS
Lighting designs help amplify any show, gives direction, and makes the effects come to life. Infinity West has a strong roster of the best lighting companies and lighting directors in the entertainment business. Our lighting designers and directors can design a unique lighting map for any show big or small. In addition, we are able to create a lighting plot for your rider. This helps in advancing your shows and tours as a communication tool to let the promoter and venue know exactly what is needed to enhance your show. We have a staff of master lighting directors on your show/tour that will add and bring the latest in technology of lights to any show. Bring your show to life!
Edwin “Tony” Nicholas
reads like a “Who’s Who of R&B” – Teddy Pendergrass, Patti LaBelle, Barry White, Regina Belle, Gerald Levert, Tamia, and Joe Thomas, along with The Backstreet Boys, L.S.G, Eddie Levert (of the O'Jays), Walter Williams (of the O'Jays) and The O’Jays.
With two decades of experience, the veteran songwriter and producer has became famous for his entrepreneurial and Grammy award winning talents as well. Since its inception, Nicholas’ Cleveland studio, "The Reel Thing", has become an oasis for established singers long-neglected by the contemporary music industry.
Tony can provide the stems, tracks, musical direction and any studio work needed for an electrified and memorable show.
ROAD MANAGER / STAGE MANAGER
A tour manager (or concert tour manager) is the person who helps to organize the administration for a schedule of appearances of a musical group (band) or artist at a sequence of venues (a concert tour). In general, road managers handle small to medium-sized tours, and tour managers are used on large-scale tours. The tour manager is the glue that keeps the tour together. They are the one responsible for making things go as smoothly as possible when you’re on the road.
Infinity West has notable and experienced managers who are more than capable to handle artist and show of any size.
Don't start a show or tour without a good manager!
From wardrobe, security, buses, to hotels and transportation. Infinity West can offer everything it takes to do a show from the artist standpoint to everything a promoter may need - stagehands, transportation companies, venues, settlement, and radio stations to market the concerts.
Infinity West offers consulting to promoters to exceed and succeed in this crazy world of entertainment. Sparkl West has over twenty years of working for and with the best and most successful promoter Alan Haymon on small theater shows to extra large stadium shows and festivals.
Don't leave it to chance or you think you know what your are doing.